Category: Business:Careers

The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to “Hear The Journey ~ Find The Pain ~ Create Solutions”. Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.

June 10, 2017

Outsourcing to grow your practice. 

All these years, I really have just laughed off most of what my big sister has told me. Mainly because anytime we are together we are busy just joking around. For those of you who know us, you understand why I was surprised. As I continued to grow my practice I had the following revelation;

MY SISTER WAS RIGHT!!!!!!!!!!!!!

For those of you that do not, well.... I guess I'll have to write another post to accompany this one. (Too much to overload you brain with at this very moment)

Long story short, yes people, she was right! 

I know, I have been wrestling with this statement for some time now, in fact, it is almost gut wrenching to admit, but the time has come and I have to give her credit.

About ten years ago, as I began building my business, I was working with family members.  Helping to design product launches of personal business ideas and preaching about the power of social media marketing. One afternoon I had my sister and her son over to visit. Our kids enjoyed time with the newest video game as we caught up on recent events in life.

I was telling her about our mission for the business and the projects currently in play. The whole idea is to help everyone we know; leverage the power of the internet, define S.M.A.R.T. goals to create a personal path and grow the lifestyle we all deserve. We began discussing the idea of her owning her own business, defining goals and creating an outlined plan of steps to take to accomplish each. She began telling me all about a business idea she had been thinking of for years and how she just didn't think it was going to be possible. (A feeling we are all familiar with and have experienced at some point in life, no matter where we are today!)

The excitement in her eyes made this day an unforgettable one. This was a moment of recognition, a true wake up call. This was a look I had not seen on my sister's face for a long time and that is when I knew that what I was doing was right.

I had inspired someone and in turn, I had been inspired!

I told her to begin jotting down her ideas to start her first business plan. We agreed to touch base the following weekend and I was in shock! In under a week, my sister had compiled a wealth of information surrounding her idea, she even had a draft of her first business plan. She proudly handed over her folder packed with information and I began sifting through.

While taking in all that was presented, I stopped her and requested that we start with her business plan draft.

(Those of you who know us are probably just as anxious as I was to hear what was written!)

The plan began with a simple description of her idea and lead into a list of things to do. I was so proud to see the amount of effort she had put into preparing for our conversation! The first item on the to-do list was to name her new business. Ok, maybe not the ideal starting place, but she had a start and that is what matters.

The second action item on the list is what changed the conversation and looking back now, I was wrong and yes, she was right!

(A couple of you who do know us just fell out of your chairs, I know, take a minute, gather yourself. I'm serious, I know this may be hard to swallow but she knew the trick before I did!)

The second item on her to-do list.... "Find someone to do the work."

I had to stop her when I read it. It was perhaps the funniest thing I had seen written on paper in years, at least I thought so!

Really, find someone to do the work!

I have always been about doing the work, and in the beginning, as an Entrepreneur, you have to do the work to get started.

However, if you ever intend to be more and grow, you too must find someone to do the work! 

June 3, 2017

How to streamline any process with the 4-D Strategy.


Streamline your sales practice with the 4D Strategy.

I am not a shoe rack sales person.... but you might find the time to streamline processes and build your sales practice if you try one!

Often I am asked where I find the time to build this business. I try to explain, but audibly, it sounds like I just cram things into my day. The reality is, I just have more time in my day to accomplish the simple things because I ensure they can be accomplished quickly. Simple tasks can eat up time where you least expect it to.

Let's move on to the clear benefits of investing in a shoe rack.

Really the amount of time saved in the morning, not to mention the amount of time saved throughout the day can add up quickly!

Think about it. If you are like I once was, your shoes are everywhere! I mean everywhere.... bedroom floor, under the bed, in boxes, in the closet, in the living room, by the door, in the car, in the trunk.... yeah, everywhere!

Why is this important, well, often I wouldn't have a clue what shoes I did own and end up with double! Or better yet, finding something to wear and spending hours looking for the right pair


We have all been there, admit it!

Ok, so if you have a large shoe rack, you can keep all shoes in a central location.



Ok, stay with me though... and let's rewind a bit to the theme I tend to always come back to;

Time is money! 

When your shoes are organized, it's easy to pick the right pair. This trickles into the outfit, the accessories, and things just tend to fall into place from there. You can quickly create your masterpiece outfit for any occasion without hesitation or a scavenger hunt! This, of course, turns into massive amounts of time saved!

So how do you decide where (if not on shoes) you can begin saving a little extra time in your day?

1. Start by taking note of each step of your day-to-day actions.

2. Give an estimate (mentally or on paper) of how long each action takes. This estimate can be anywhere from 30 seconds to, however, many hours you generally take for each of the actions noted above.

3. Choose the three actions which take the most time.

4. Ask yourself the following questions and label each of your actions with one of the four D's. This action can be deleted, delegated, delayed, dominated.

Deleted: Is this action necessary for me to have a fulfilled day? If the action is not a necessity. Cut it out!

Delegated: Can anyone else do it? If so, can you guess what you should do? Yes, get it off your plate as soon as possible! Find the person who is qualified to accomplish the task.

Delayed: Do you have to do this every day? If not, set a recurring schedule to perform the associated action.

Dominated: Is there any way to make this action smoother? Can you reduce the number of steps required to accomplish the task? Get creative and always remember to batch actions.

Take the new hours you now have; no longer looking for shoes, and get back to building your business!

For more tips and tricks visit

May 27, 2017

Trevor Crane on confidence and sharing Your Story.

Join me for a very special bonus episode as I chat with Trevor Crane about the difference between confidence and conviction, and manifesting his entrepreneurial journey. Trevor Crane is the kind of guy who thinks of an idea, takes action and keeps moving forward. Trevor's  entrepreneurial journey began with an 'Aha' moment as a child which left him with a passion for providing for his family at large0. Listen in as Trevor shares humble beginnings, explains why you need to share your story and gives a special gift to the Tech=E Community!

Trevor Crane on confidence and sharing Your Story.

"Your message matters!" ~Trevor Crane

Strategy: What is it that motivates you and brings you to life? Determine where your passion lies and get started. If your passion is not where you are..... it's time to get out. Focus on your end goal and take consistent, persistent action to stay on your chosen path. Once you have committed to a specific direction, find a mentor or a coach to share best practices and guide you to the shortcuts along the way. No matter what, GET HELP! Then be sure to share Your Story!

Wisdom: Take special note of the journey others have traveled prior to your own.When wisdom is present, you should be too!  Try to live a life without regret by remaining in the present, surrounding yourself with your favorite people while doing the things you are passionate about.

Wish:  Trevor would love to find a way to reduce the urge to juggle.


Trevor Crane

Trevor Crane












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Trevor Crane

May 20, 2017

Mark Mehling on the need for a second plan.

MARK_MEHLING_HEADSHOT.jpgMark Mehling on the need for a second plan.

Mark Mehling joins the Technology = Equality community for episode #67 to review why you should begin creating your second plan. Mark shares a $10,000 idea and an extraordinary story of a series of unfortunate events. From breaking and entering to an AHA moment that changed his life, listen in as Mark and I explore perspective and discuss developing a client profile, pricing your product, content curation and so much more!

"The whole world is marketing!"

~Mark Mehling

Strategy: Research and understand to whom you are marketing. Always script out how you plan to market to your audience and the media you will use to market your message. Create authority in your industry and provide "BIG" perceived value; then be sure it exists! Test and explore your pricing methods. Curate your content and re-purpose for future projects.

Wisdom: Develop an entrepreneurial perspective before you begin your journey. Take the time to define what's important to you and what you are looking for. Define the must-have pieces of your future, then begin working towards them.

Wish: Mark wishes more people would go analog, not everything has to be digital! Hard copy is still in high demand!


                   Dan Kennedy

Made To Stick Graphic- Chip_Dan_Heath













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May 13, 2017

Do You Suffer From Organization Anxiety?

Does the idea of clearing your space of clutter make you anxious and want to run in the other direction?

My mother, the original 'Organization Maven', always uses the number 3 to clear any space of clutter and avoid the ever dreaded 'Organization Anxiety'.

Organizing a home with four kids is a challenge, but my mother always made it look simple. I can hear her now "Seriously, you kids are so weird these days." If she ever read the title to this blog she would just laugh! She thinks the things our generation concern ourselves with is silly.

Yes in her eyes I am, and always will be a kid.

I like it like that! :)  

My mother would always start an organization project by sorting almost everything into sets of three.

It's an easy number to deal with and it always seemed to keep her organization efforts simple so she could keep up with them. Three rooms a day, three categories to sort, three steps for each space, etc. The number three dissolves some of the anxiety out of any project.

Choose the three spaces you plan to tackle. This method can apply to any space big or small. From a couple of drawers to a couple of offices. Decide which space to start in and begin sorting items into your three key categories.

The Brooks Three Keys

1. Keep

2. Trash (Not Sure)

3. Replace elsewhere or Donate

Once you decide on a starting point, create your 'Three Keys'. They can be any three that you choose. (Note: when adding additional categories you risk time wasted on deciding which category to place items in. Try to stick to three and make your 2nd Key the "Not Sure" key. Don't tackle this pile until you have finished clearing your three spaces.)

As you begin clearing out your space place each item into one of your 3 Keys.

Once cleared, you now can quickly place what you have chosen as your first key items back in your freshly cleared space. Trash your second key and move on. Or, if your anxiety is directly related to the label "Trash", as mentioned make this key the undecided pile.

In an hour you will have three, freshly tidy spaces.

No matter how big or small, remember to never dedicate more than twenty minutes at a time. This way you won't feel as though all of your time has been gobbled up cleaning. Instead in twenty-minute intervals, you will quickly begin to see the benefit of your efforts.

Now that you only have a pile of undecided items, that's right... back to three.

This is the time to make a solid decision to create a trash pile. By now, there are far fewer items to decide on, thus decreasing your organization anxiety. Before you commit to the trash pile, decide if any items are not useful, ie. broken or missing parts, or has the item been fully used (dried white out, finished label tape, empty non-reusable containers) and dedicate these items to the trash.

Now decide if the remaining 'in good order' items could be placed with similar items elsewhere in your space. If not, and you feel the item is still useful, but you haven't touched it in over six months, donate or sell the items online.

In sixty minutes you have now accomplished clearing three spaces and possibly found some extra cash.

For more great tips and tricks to keep you organized, visit


May 6, 2017

Lee Gesmer on segmenting your practice to scale.

Attorney Lee Gesmer was born and raised in Boston, MA and knew from an early age he would one day run his own business. His father anticipated it would be in his textile mill, Lee had his heart set on music. Lee joins us for episode #66 to share his journey from Rock n' Roll to Litigation. Listen in as we discuss how segmenting each area of Lee's practice allows his team to scale with ease.

"The only way to build a law firm is with happy clients!"~Lee Gesmer

Strategy: Look at each area of your practice and begin to sort out each step; from your clients to your procedures. Understand what it is you provide and who you want to serve. Customer happiness matter more than anything in business. Determine how your practice can best serve your clients. Set procedure and service standards for each segment created. Most important, once standards have been established, be sure your entire team is on board with the plan.

Wisdom: If you have an idea you have been thinking about... stop thinking and start doing! Waiting is just holding you back from what you want and the future is never guaranteed. Why do tomorrow what you can get done today?

Tools: Lotus (IBM) 



Tim Ferris

Wish: Lee plans to witness and enjoy the ease in the succession of his practice.  He is currently enjoying the growth of his firm as they begin to mentor and train new generations of attorneys for years to come.

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April 29, 2017

How to save time on presentation production. 

Does your practice require you to create visual content for presentations? Do you waste time trying to time out your slide show to record? Do you get nervous when presenting to groups?

The best way to create and present in a flawless manner is to be prepared to present. Prepare the content you intend to share and practice until you can't practice anymore. The following tip will drastically reduce the amount of time you spend creating so you have more time to practice!

When you create a presentation including a slide show, start by drafting your script. Review the draft with a Highlighter or BOLD the text you intend to use as the focal point for each slide or transition in your presentation. Here are four ways this trick will save you time and effort!

1. Visualization of your presentation. Once your presentation has been drafted begin thinking about how you can best visually capture this information for your audience. Take the topic of each piece of your presentation and describe this topic with one adjective. This will allow you to begin questioning all of the ways you can now display this concept in a visual manner.

2. Quickly find content for your presentation when searching stock photo/ video databases. Multiple stock databases now include a search function. Use the list of adjectives you created and search for the stock content which best matches the visual you imagined.

3. Reduce timing slides with an audio recording. Once your slide show is put together and you are prepared to convert to a recording you will need to know when to switch slides to match the audio. With the text for each transition and slide in Highlight/ BOLD, you will no longer need to remember which slide comes next or how to precisely match your audio timing.

4. Simplify live presentations. Similar to the timing of your presentation slides for recording, live presentation errors are greatly reduced with the Highlight/ BOLD text strategy. You will be seamlessly prepared for each transition from a pre-recorded video or slides with a handheld remote.

If you find this post has helped you save TIME, we want to hear from you! Please share and let us now how implementing this strategy has helped your practice.

Interested in learning more?

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April 22, 2017

Tania Green whips up a batch of bites and finds her passion!

Tania Green, Founder, and CEO of PMS  Bites was born and raised in Boston, MA. Her mother fostered her entrepreneurial spirit while managing her busy Newbury Street Spa. Tania's all girl high school helped her to develop self-confidence and leadership skills. This powerhouse mix helped Tania whip up a batter like nothing you have ever tried before. Join us for Episode #65 as we dive into the story of how PMS Bites was born and life after Shark Tank.
"I quickly learned that balls are not marketable!" ~Tania Green
Strategy: Flexibility, patience, and persistence will eventually produce a sweet surprise. Find a way to maintain a positive mindset by surrounding yourself with supportive family and friends.
Wisdom: Set goals, seek out mentors who can add value to your practice and ask for advice. When you hear a "NO" during your journey.... Breath, take a step back, reflect on why and most importantly, keep moving forward.
Wish: To have greater insight into and have an open mind to the opportunity to expand into new markets with less fear.
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SHARK TANK - "Episode 726" - A woman from Boston, Massachusetts, hopes the Sharks will make a deal and sink their teeth into her chocolate treats that are perfect for women who want to satisfy cravings; a season four entrepreneur from Aeworth, Georgia, returns for a second chance to pitch the Shark's his new business, a line of men's hair products; a man from Telluride, Colorado, who is desperate for capital, plans to warm the Sharks' hearts with an app that allows users to electronically send handwritten cards; and a man from Boston, Massachusetts, believes he has created a unique way to break bad habits with self-zapping wristbands. Also, recaps and updates featuring the various entrepreneurs that appeared during season seven, on "Shark Tank," FRIDAY, MAY 20 (9:00-10:01 p.m. EDT), on the ABC Television Network. (ABC/Michael Desmond)


April 15, 2017

Three simple steps to find new prospects.

Where do you find prospects?



People talk... all the time.... often more then they listen! Use this simple human truth to your advantage. Stop wasting marketing dollars and start creating remarkable ones. 

Do a remarkable job and people will make remarks about you!

A word of mouth referral is far more powerful than any marketing material you will ever create! Here are three simple steps to get people talking about your practice, without spending.

Step 1. Review Who You Work With

Sit down with your (CRM) Client Relationship Management program or a piece of paper and a pen. It is not really important which one you choose. I am not about to have you create a massive spreadsheet of clients. Keep this process as simple as you can. Start by opening the client data in your system or listing on a piece of paper the first five clients which pop into your mind. 

Now expand on your list. Create a list which includes much detail as possible regarding each of the clients noted. Think of each meeting, each call, really review and record everything you know about each person.

Step 2. Identify Your Hi/ Lo's List

Once you have the information collected on the first five clients you think of, begin thinking about why it is this particular set of clients popped into your head. What is it that made this set of clients, stand out for you? 

List each of the positive and negative aspects (if applicable) of each encounter and communication with each of the clients you have taken note of. Answer the following question for each client. Why and how did your current customers purchase the initial product from you?

Step 3. Find the current need

Your current customer purchased a product which addressed a need for them. What else can you help your client prepare for that you may not have discussed during your initial sale? Is this solution something relevant to their life situation and goals? Review where the greatest amount of need exists in your practice based on the sample numbers generated from the list of five clients you have worked with. This may be a simple task if you have been focused on selling a specific product for the majority of your career.

Once you have completed Steps 1-3, describe where the opportunity exists in your practice by spotting which trends appear in the information collected. Create groups of clients based off of the similarities to help you clarify who you want to work with and how you can serve them best. Then serve in a "remarkable manner."

Subscribe today for additional tips to help you find the opportunity in your practice.

April 8, 2017

Joseph Moore on life after Shark Tank and the power of believing in you.

Joseph Moore was driving down the highway almost 15 years ago when a sneeze changed his life. Joseph joins the Technology = Equality Community for episode #64 to share behind the scene secrets of his Shark Tank experience the journey of building First Defense Nasal Screen. Listen in as Joe explains how persistence and having a "why" helped him to conquer the Shark Tank and build a global corporation.

How many people have these great ideas, but don't have the belief in themselves to follow through on it.

~Joseph Moore

Strategy: Learn to appreciate what is, to clarify what could be. The road is long, hard and will never be what you expect; but persistence will serve you well.

Wisdom: Try new things and always dream big. Once you figure out what you want to do... believe in you! Make the decision to be all in on your choice and focus.

Wish: To increase the quality of life for millions of people globally.

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